Recently I’ve been working with Ellen Carroll over at Nellie PR to develop a social media strategy for clients. Sounds easy doesn’t it? Social Media Strategy. The document threw up all sorts of issues, particularly over definition.
- What is social media?
- Where does a strategy end and a plan begin?
- Is the host platform stable enough to host a social media strategy?
All good fun. After a good stretch of desk research, auditing and plain old discussion the strategy document was delivered last week to a receptive client.
For more information about Nellie PR please visit www.nelliepr.co.uk
